Agency/Marketer Services

At iOPEX we engage as an extended arm to agencies and marketers in the running advertising operations. Our media analyst effectively execute different campaigns across Omni-channels, our proven approach and sound knowledge in different ad-platform has delivered tangible value to increase process efficiency, transparency and achieve customer satisfaction at an optimal cost structure. Our suite of services includes:

Advertising Operations

  • Media planning, audience targeting & RFP management.
  • Campaign creation on owned and operated, networks programmatic platforms, social and search networks across devices.
  • Creative trafficking (Display, Mobile, Video and Native).
  • 3rd party pixel trafficking and tagging.
  • Advertiser/ Ad brand safety compliance, creative validation & categorization (IAB, custom definition).
  • Pre/Post Campaign QA and Screen captures.
  • Campaign Optimization

Creative Services

  • Understand brands marketing message, target and develop creative proof of concepts
  • Create different types of creatives which includes Static & dynamic display and mobile ads, Rich media ads and Native ads
  • Test creatives to ensure they meet IAB guidelines both from user experience and safety stand point

Reporting & Analysis

  • Third Party data reconciliation (Impression, Click, Completion Rate, Viewability, NHT)
  • Campaign Performance reporting
  • Data Consolidation for Invoices and campaign planning