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Scaled & improved QoS for a local & regional marketing BU to serve mid-market

Oct 18 2022 ,

Client:

The client is one of the leading publishing & marketing solutions companies, committed to empowering mid-market and communities to thrive, and includes local media brands in 46 states. It provides a marketing mix of social media advertising, digital circulars, mobile marketing, daily deal coupons, SEO, PPC, retargeting, and digital word-of-mouth campaigns to help businesses stand out in the crowded marketplace.

The Challenge:

The client had bandwidth issues in managing the Ad campaigns and a long stagnated pile-up of backlogs in search and social channels which resulted in negative reviews from consumers impacting the brand of their advertiser.

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