Client:
The client is one of the leading publishing & marketing solutions companies, committed to empowering mid-market and communities to thrive, and includes local media brands in 46 states. It provides a marketing mix of social media advertising, digital circulars, mobile marketing, daily deal coupons, SEO, PPC, retargeting, and digital word-of-mouth campaigns to help businesses stand out in the crowded marketplace.
The Challenge:
The client had bandwidth issues in managing the Ad campaigns and a long stagnated pile-up of backlogs in search and social channels which resulted in negative reviews from consumers impacting the brand of their advertiser.
