Digital transformation has become a true enabler for organizations, looking to scale up their ante in the CX zone. Executives are changing their business models to adopt digital transformational technologies that would not just bolster but significantly boost their operational efficiency.
Customer engagement has become a key indicator for the growth, product/service development and overall success of a business. When customer engagement is high for your business - it will lead to an increase in sales, voluntary participation in product launches and eventually a strong loyalty towards your brand. This implies that engagement is a driving factor for businesses to have better access to their audience and address their needs and wants.