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How to build scalable retail advertising operations?
Jun 13 2022 , Silvan Peter

Retail media networks should start by adopting the right data infrastructure and technology integration strategy and parallelly focus on improving the operational efficiency w.r.t self-service, managed services, and first-party & third-party analytics.

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What should Brands look for in Retail Media & Service Platforms
Jun 06 2022 , Silvan Peter

There is growing need for every advertiser/market is to reach a maximum number of the intended audience to increase the return on ad spend (ROAS).

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What should retail media networks consider as key factors for success
Jun 27 2022 , Silvan Peter

The retail media networks are not just for the retailers but for any B2C businesses like telcos and finance who want to reach a wider pool of consumer audiences in one place.

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Developing trends in the retail media network
Jun 06 2022 , Silvan Peter

The key is to devise a simple and scalable process supplemented by robust technology to convert a product catalog to an ad and monetize it (Catalog to Commerce).

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Retail media networks redefining online advertising spend
Jun 06 2022 , Silvan Peter

Any type of digital advertisement (text, display, video) placed on a retailer’s e-commerce platform or displayed as a response to a search is termed as retail media advertisement.

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How do you measure the success of your Digital first strategy?
May 26 2022 , Nagarajan Chakravarthy

Key metrics to measure success in your Digital first initiative and transformation progress

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Key Digital first technology trends to consider adopting in 2022
Jul 11 2022 , Nagarajan Chakravarthy

New-age digital solutions that organizations should look to adopt to stay competitive

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What should be the right Digital first strategy - iOPEX PoV?
May 24 2022 , Nagarajan Chakravarthy

Planning, execution, and choosing the right partnership for Digital first success

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Biggest challenges organizations face while adopting Digital first!
Jul 11 2022 , Nagarajan Chakravarthy

Insights on tackling Digital first adoption challenges for business leaders

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Enabling enterprise digital experience using digital-first engineering
Jul 11 2022 , Nagarajan Chakravarthy

An ecosystem of technology and methodologies helps you scale your transformation program

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Recent Post
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How to build scalable retail advertising operations?
Jun 13 2022 , Silvan Peter
read more
image
What should Brands look for in Retail Media & Service Platforms
Jun 06 2022 , Silvan Peter
read more
image
What should retail media networks consider as key factors for success
Jun 27 2022 , Silvan Peter
read more
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