Case Study
February 26, 2024

Leading US Retailer Achieves 40% Cost Savings with Smart Media Automation

Digital Marketing & Monetization
CPG

Client

The client is the one of the largest US-based retailer that operates a chain of hypermarkets, department stores, and grocery stores in the United States and around the globe.

The Challenge

The client was scaling the retail media network and wanted to end their dependency on ad agencies to operate their media and advertisement operation bring many function inhouse while also partnering with an efficient 3rd party Campaign Management and Billing Operations provider.

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