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Ad Operations - Near Real-time Campaign Optimization

Dec 11 2020 ,

iOPEX is a partner for publishers, ad-tech players and agencies to streamline, manage and scale their ad operations. We enhance the speed and quality of operations by bringing a balanced mix of process standardization, quality assurance, and robotic process automation to our client's businesses.

The Client :

The customer is a leading audience insights network and demand side advertising platform. The company helps advertisers better understand their customer personas and online behaviours of their target audience to construct effective and engaging ad campaigns.

The Challenge :

 The customer's demand side platform is used by a large ecosystem of advertisers to execute programmatic ad campaigns. The client faced challenges related to process stability and high turnaround times on reporting due to the scale of work required to measure each campaign. To overcome these challenges, the client brought in iOPEX to optimise and automate their campaign data reporting.

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