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Enabling CPG Brands to effectively manage their Shopper Budget Spend | Global Retail Media Giant - Casestudies

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Enabling CPG Brands to effectively manage their Shopper Budget Spend | Global Retail Media Giant

Feb 23 2024 ,

Client:

The client is the one of the largest US-based retailer that operates a chain of hypermarkets, department stores, and grocery stores in the United States and around the globe. 

The Challenge:

The client was scaling the retail media network and wanted to end their dependency on ad agencies to operate their media and advertisement operation bring many function inhouse while also partnering with an efficient 3rd party Campaign Management and Billing Operations provider.

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