Client:
One of the fastest-growing and mattresses manufacturing giants in the United States and direct-to-consumer (DTC) retailer. The clients own and operate multiple brands catering to different consumer furnishing needs across US & UK regions.
The Challenge:
Manging their marketing campaigns across multiple ad platforms like DV360, TTD, Klaviyo, FB, Twitter, and Pinterest was highly challenging and their CPA of the campaigns are a bit high (~ $130 to $150) and they wanted to cut to < $100 CPA, which in turn impacted the ROAS.
