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Multi-channel Marketing and Revenue-Generation for a fast growing lifestyle brand in the US

Jun 07 2022 ,

Client:

One of the fastest-growing and mattresses manufacturing giants in the United States and direct-to-consumer (DTC) retailer. The clients own and operate multiple brands catering to different consumer furnishing needs across US & UK regions.

The Challenge:

Manging their marketing campaigns across multiple ad platforms like DV360, TTD, Klaviyo, FB, Twitter, and Pinterest was highly challenging and their CPA of the campaigns are a bit high (~ $130 to $150) and they wanted to cut to < $100 CPA, which in turn impacted the ROAS. 

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