Client:
The client is the largest US-based Ad-tech company, that specializes in AI-driven real-time advertising, audience insights, and measurement. Their innovative intelligent audience platform empowers brands, agencies, and publishers to know and grow their audiences online.
The Challenge:
The client had high burnouts and attrition issues with their existing partner, which ended up with real-time challenges on campaign execution and delayed launches, they also had multiple vendors and teams managing the campaign cycle which had a huge impact on the quality and turnaround time.
