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Applications re-factoring and cloud adoption increased ROI of $2M

Apr 20 2021 ,

The Platform was deployed with the design criteria to support multiple cloud solutions to prevent lock-in

The Client:

Our client is an e-commerce mobile application provider offering users rewards for shopping activities both online and in-stores such as walking into stores, scanning items, making in-app or in-store purchases, and submitting receipts.

The Challenge:

  1. Their legacy ad platform was not able to scale up beyond 6 million ads/month. They were not able to convert their premium inventory available into revenue.
  2. To scale up, the client was using 3rd Party Ad platforms which resulted in reduced margins, less visibility, and flexibility in running their campaigns.
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