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Applications Re-Factoring, Modernization and Cloud Adoption Increased ROI | US Leading E-Commerce Application Provider - Casestudies

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Applications Re-Factoring, Modernization and Cloud Adoption Increased ROI | US Leading E-Commerce Application Provider

Feb 23 2024 ,

The Platform was deployed with the design criteria to support multiple cloud solutions to prevent lock-in.

The Client:

Our client is an e-commerce mobile application provider offering users rewards for shopping activities both online and in-stores such as walking into stores, scanning items, making in-app or in-store purchases, and submitting receipts.

The Challenge:

The client faced 2 primary challenges:

  • Their legacy ad platform was not able to scale up beyond 6 million ads/month. They were not able to convert their premium inventory available into revenue.
  • To scale up, the client was using 3rd Party Ad platforms which resulted in reduced margins, less visibility, and flexibility in running their campaigns.
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