Taking Back Control: Empowering Brands with Transparency in
Agency-led Operations

Overview

In today’s fast-moving marketing landscape, brands depend heavily on agencies for media and creative execution—but often at the cost of visibility. Many face a “black box” where spend, performance, and decision-making lack transparency.

This session will unpack proven approaches to help brands regain control, improve measurement, and ensure accountability. You’ll learn how to transform agency-led operations—spanning advertising, creative, and marketing into a true strategic growth driver.

We’ll explore how operational transparency, smart in-housing strategies, and technology-driven governance can help you align agency efforts more closely with your business goals, unlocking measurable value and competitive advantage.