Case Study
February 23, 2024

Reducing TCO & Enhancing Performance Through Application Modernization & Cloud Migration

Digital Advertising
Adtech

Making client's application cloud migration-friendly by modernizing and optimizing it from monolithic to microservices.

The Client

The client is one of the world’s largest independent sell-side ad platforms, helping across succeed across all the advertising channels.

The Challenge

The Client’s Advertising and Bidding platform had to be built to scale up with additional servers at least 2 times a week to manage the bandwidth and traffic generated. There were no optimization or filtering capabilities available to remove the unwanted workload.

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