A global leader in ride-hailing and food delivery aimed to transform its app into a dynamic media platform, with a goal of generating billions in advertising revenue. However, their traditional banner and video ads were underperforming due to low user engagement and operational inefficiencies, putting this ambitious goal at risk. Partnering with iOPEX, they sought to transform their ad strategy to unlock their full revenue potential.
iOPEX introduced interactive ad formats, including playable ads - interactive, gamified experiences powered by first-party data and agentic AI. This approach turned passive impressions into active engagement, delivering personalization at scale while streamlining ad operations through intelligent automation.
Discover how iOPEX’s blend of creative ad formats and intelligent automation can transform your platform into a powerful revenue engine. Download the full case study to explore the implementation details and learn how Playable Ads can drive unprecedented engagement and growth for your business.
