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The Platform was deployed with the design criteria to support multiple cloud solutions to prevent lock-in.
The Client
Our client is an e-commerce mobile application provider offering users rewards for shopping activities both online and in-stores such as walking into stores, scanning items, making in-app or in-store purchases, and submitting receipts.
The Challenge
The client faced 2 primary challenges:
- Their legacy ad platform was not able to scale up beyond 6 million ads/month. They were not able to convert their premium inventory available into revenue.
- To scale up, the client was using 3rd Party Ad platforms which resulted in reduced margins, less visibility, and flexibility in running their campaigns.
