As supplier-funded retail media continues to outpace traditional digital advertising, operational scale has become a decisive competitive advantage. This case study explores how a Fortune 50 home improvement retailer reengineered its supplier media operations to support always-on execution across markets, without increasing operational complexity.
By embedding agentic AI into campaign workflows and supplier engagement models, the retailer achieved 100% on-time campaign launches, expanded coverage across all active markets, and drove a 35% increase in supplier media budgets. Intelligent automation further unlocked a 24% efficiency gain, enabling faster optimization, proactive upsell opportunities, and improved supplier experience at scale.
Download the case study to learn how the retailer combined AI-driven automation, paid media strategy, and self-service enablement to transform retail media execution into a scalable growth engine.
