Fireside Chat | Breaking AI-led Transformation Inertia: Excerpts from the CXO Playbook
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The Findings
What the survey explores
Five real, sequential questions marketing leaders are asking about agentic AI right now — explored in the session and in the underlying MMA, Monks, and iOPEX survey.
01
From AI pilots to scaled marketing execution
Many teams are experimenting with AI, but fewer have moved toward repeatable, governed, and measurable execution.
02
The data readiness gap
Agentic AI depends on clean, connected, usable data. For many marketing organizations, this remains one of the biggest barriers to scale.
03
Workflow orchestration matters
AI cannot create value in isolation. It needs to connect with real marketing workflows across campaign operations, media, creative, analytics, reporting, and customer engagement.
04
Governance and human oversight are still critical
The move toward more autonomous marketing execution needs clear guardrails, accountability, and human-in-the-loop decisioning.
05
Operating model will decide success
The next phase of agentic AI in marketing will not be won by tools alone. It will depend on how teams redesign work, decision-making, and execution models.
Speaking session
Where Agentic AI Really Stands Across the Marketing Stack
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Speaker :
Nagarajan (Naga) Chakravarthy
Agentic AI is the new buzzword, but where are brands actually deploying it, and what is working?
This session will take a grounded look at maturity across the marketing stack, with examples and findings from the survey developed by MMA, Monks, and iOPEX.
The discussion will focus on what marketing leaders need to know now: where agentic AI is showing promise, what is holding adoption back, and what needs to be in place before organizations can scale it responsibly.
This session will take a grounded look at maturity across the marketing stack, with examples and findings from the survey developed by MMA, Monks, and iOPEX.
The discussion will focus on what marketing leaders need to know now: where agentic AI is showing promise, what is holding adoption back, and what needs to be in place before organizations can scale it responsibly.
Join the conversation
Day 2 · Aug 11 · 20 minutes
Nagarajan Chakravarthy
Chief Digital Officer, iOPEX Technologies
