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Webinar
Closing the CEO-CMO Gap: Bridging Strategy and Execution with Data
October 09, 2025
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11:00 AM CST | 09.00 AM PST | 05:00 PM UK
Virtual
Overview
The CEO-CMO relationship has never been more critical or more strained. Despite record marketing investments, CMOs still face the shortest average tenure in the C-suite, often due to a persistent disconnect between strategic vision and measurable business outcomes.
This webinar brings together leaders from McKinsey, Zeta Global, and iOPEX to explore how marketing organizations can close the strategy-execution gap by harnessing data, AI, and operational excellence.
You’ll gain insights into how to rebuild CEO trust, achieve transparency in spend and performance, and accelerate marketing impact through next-generation platforms and agentic AI.
Speakers
Robert Tas
Partner, McKinsey
Ed See
Chief Growth Officer, Zeta Global
Nagarajan Chakravarthy
Chief Digital Officer, iOPEX Technologies
Danilo Tauro
Managing Partner, Aperiam
What we’ll explore
- Why the CEO-CMO gap persists, and what it takes to rebuild trust through measurable ROI
- How data silos, inconsistent measurement, and fragmented execution erode marketing effectiveness
- Leveraging Technology: Enhancing operations and securing a competitive edge
- The role of data-driven platforms and AI in personalizing engagement at scale
- Practical approaches to align marketing execution more closely with enterprise strategy
- How can operational excellence and transparency transform marketing from a cost center to a growth driver?
- Actionable pathways for CMOs to deliver measurable outcomes and sustain long-term impact
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