The client is home to thousands of communities, endless conversation, and authentic human connection on hot topics like breaking news, sports, TV fan theories, or a never-ending stream of the internet's cutest animals. Every day, millions of people around the world post, vote, and comment in communities organized around their interests.
The client had high service time (36 to 48 hours turn around) in enabling the ads to live post submission from advertisers with a mandate to maintain brand safety of the brands as their chargeback rates were more than 2.5%:
- Identifying and removing fraudulent advertisers from the client's ad platform to guarantee correct material is tagged on communities.
- Reduce the number of user-reported advertisements to keep content and integrity intact.