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Creating an impactful enterprise-wide digital experience (DX) – Part 1
Feb 27 2024 , Nagarajan Chakravarthy

Transforming digital customer experience to total digital experience Achieving seamless CX across multiple touch points is not possible without providing your employees and partners a unified DX across platforms and products they use to serve your customers.

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How to build scalable retail advertising operations? | iOPEX
Jul 06 2023 , Silvan Peter

Retail media networks should start by adopting the right data infrastructure and technology integration strategy and parallelly focus on improving the operational efficiency w.r.t self-service, managed services, and first-party & third-party analytics.

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What should brands look for in Retail Media & Service Platforms?
Jul 06 2023 , Silvan Peter

There is growing need for every advertiser/market is to reach a maximum number of the intended audience to increase the return on ad spend (ROAS).

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Essential Factors for Achieving Success in Retail Media Network
Nov 09 2023 , Silvan Peter

The retail media networks are not just for the retailers but for any B2C businesses like telcos and finance who want to reach a wider pool of consumer audiences in one place.

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Developing Trends in Retail Media Network | iOPEX
Apr 25 2024 , Silvan Peter

The key is to devise a simple and scalable process supplemented by robust technology to convert a product catalog to an ad and monetize it (Catalog to Commerce).

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Retail media networks redefining online advertising spend | iOPEX
Apr 25 2024 , Silvan Peter

Any type of digital advertisement (text, display, video) placed on a retailer’s e-commerce platform or displayed as a response to a search is termed as retail media advertisement.

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How do you measure the success of your Digital-First strategy?
Feb 26 2024 , Nagarajan Chakravarthy

Key metrics to measure success in your Digital first initiative and transformation progress

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Digital-First Technology Trends for Enterprises in 2023 | IOPEX
Mar 04 2024 , Nagarajan Chakravarthy

New-age digital solutions that organizations should look to adopt to stay competitive

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What should be the right Digital-first strategy? | iOPEX
Feb 26 2024 , Nagarajan Chakravarthy

Planning, execution, and choosing the right partnership for Digital first success

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Top Issues Faced By Organizations in Digital Transformation | iOPEX
Mar 04 2024 , Nagarajan Chakravarthy

Insights on tackling Digital first adoption challenges for business leaders

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