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The key is to devise a simple and scalable process supplemented by robust technology to convert a product catalog to an ad and monetize it (Catalog to Commerce).
Any type of digital advertisement (text, display, video) placed on a retailer’s e-commerce platform or displayed as a response to a search is termed as retail media advertisement.
Key metrics to measure success in your Digital first initiative and transformation progress
New-age digital solutions that organizations should look to adopt to stay competitive
Planning, execution, and choosing the right partnership for Digital first success
Insights on tackling Digital first adoption challenges for business leaders
An ecosystem of technology and methodologies helps you scale your transformation program
Every organization should weave a unique digital fabric taking into account of the sunk cost of its existing technology and new-age solutions. The digital fabric should streamline the system, automate the process workflow, and provide a native digital experience compounded by cognitive intelligence.
Cognitive automation is part of the digital fabric that is predominantly weaved with technologies like AI and ML to drive automation at an enterprise-wide level that is capable of thinking like humans along with mimicking human behavior.
Product thinking makes us think in terms of product-first and help us build products that the user needs and not what we can offer. User Adoption, Customer Experience, and Product Design are the three focal points of thinking for a product thinking process.
