Data is the life blood of any business. When it remains untouched for an extended time, it tends to become invisible. And what use is data if it does not offer critical to business information? To be able to see and interpret information, data needs to be visualized which means turning the once invisible non-actionable data into actionable insights.
Most enterprises have a simple, light weight, monolithic architecture to begin with. But as the systems grow, a monolithic architecture begins to hinder and even reduce organizational growth. New functionalities take more time to be delivered as does new employee induction, impacting scalability. Engaging more teams to derive benefits from such systems place further pressure to the architecture and lead to discouraging results.
Efficiently processing large amounts of data is the cornerstone to organizational success. However, with many enterprises still working on legacy systems, its approach to analytics fails to meet the rapidly changing market demands. The key to success of digital transformation is when human creativity works hand in hand with analytics tools and artificial intelligence to decode
Artificial Intelligence (AI) is expected to change how businesses operate and while the potential of AI automation is slowly being explored, its current hype is around how it is taking over routine operational work and creating opportunities for people to focus on more decision oriented tasks.
Brand security was not a key element of the ad ecosystem until 2015, where both Buyer and Seller have not paid much attention to it since most of the market was involved in direct selling. Post the inception of programmatic and header bidding, a significant population of the enterprises are reeling under constant pressure for clean ad serving concepts and vice versa for publishers.
Order to cash also referred as O2C or OTC comprises a set of processes that are used in a business setting for receiving customer sales orders and the payments pertaining to it. Though it might sound simple, the process involved are highly complex, especially for large organizations, hence careful attention requires for optimizing the process cycle for an easy cash flow.
Procure to Pay also referred to as P2P is process used in a company when there is any shortage or requirement of materials. It typically starts with the requirement planning, request for quotation, creation of purchase order, preparing receipt for goods, invoice for payment, payment and finally make a report out of the process.
The care advertisers take in order to delicately craft a targeted message that speaks to the meticulously selected audience; the time and effort put into planning the perfect timing, placements, and selecting the right publishers – are all but futile activities unless you can make sure that the ads are actually delivered to and seen by humans and not fraud bots.
Your brand is unquestionably your business’ most valued asset. Companies spend a huge amount of time and effort in carefully crafting and presenting every aspect of the brand identify such that it creates a right impression in the minds of the target audience. But protecting your brand in the digital world is another game altogether. Let’s discuss some of the factors troubling advertisers, publishers and ad networks when it comes to online advertising.
Businesses are constantly putting pressure to reduce cost and improve performance. Among several levers, technology often adds lot of value but many times it is not efficiently leveraged by not focusing on people and process in tandem. This creates poor ROI and requires a complete overhaul within a short time frame.