Client:
The client is a leading ad-tech, automating the buying and selling of advertising (Display, Mobile, Video & CTV). Relentless in its efforts for innovation, the client has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month in the AdTech space.
The Challenge:
The client was looking for a trusted partner who could help them to ensure marketplace quality by evaluating websites and apps for content acceptability, fraud prevention, and compliance with the client taxonomy establishes for its ad exchange and ensure brand safety.
- Managing huge inventories and classifying /tagging in-house will be cost-intensive and disruptive
- Registering advertisers and classifying/tagging them based on IAB standards, had a huge backlog and cost delay onboarding
- Classifying video ads inventory against the content and industries standards – IAB & Custom categorization
