Client:
The client is the world's largest independent omnichannel sell-side advertising company. It operates a supply side platform (SSP) that helps publishers on websites, apps and connected TV platforms manage their own ad inventories, fill them with ads and generated revenue.
The Challenge:
The client was looking for a trusted partner who could help them to ensure marketplace quality by evaluating websites and apps for content acceptability, fraud prevention, and compliance with the client taxonomy establishes for its ad exchange and ensure brand safety.
- Managing huge inventories and classifying /tagging in-house will be cost-intensive and disruptive
- Registering advertisers and classifying/tagging them based on IAB standards, had a huge backlog and cost delay onboarding
- Classifying video ads inventory against the content and industries standards – IAB & Custom categorization
