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AIWA

Adops Integrated Workflow Assistant: Transform your traditional Ad Ops landscape to drive greater efficiency and scale to your business using an AI-driven integrated automation framework

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Deep thought

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Allowing Virtual workers (BOTS) along with humans to run your Ad Ops can result in phenomenal increase in ROI while also enhancing outcome quality and greater customer success at an optimised cost

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Ad-Operations - Time to embrace efficiency via Virtual Workforce – Software Bots?

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Liberate Ad Ops By Integrating Automation

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Digital Transformation In Media Operations - OPEXWise
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Operational Outcomes

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Automation Led Operations

Automate Ad/Campaign creation, implementation, monitoring, billing and reconciliation processes for consistent, accurate and faster time to market deliveries

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Quality at Scale

Enhance brand experience by standardizing, optimizing, monitoring and automating ad quality assurance to deliver high quality brand approved ad content 

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Consistent Throughput
Ability to interact with your tech stack and replicate consistent and predictable human actions on Ad Ops tasks to reduce costs and increase efficiency
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Faster Turnaround

Automate repetitive, voluminous operational and analytical tasks using RPA for fast and accurate responses to customers and enhanced customer experience 

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Competition Insight
Benchmark, evolve and maximize your spending across right channels using real-time business analytics and by gaining insights into competitor ad strategies and performance using AI/ML tools
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Time for Innovation

Use employee time efficiently in performing high value tasks by enabling innovation across Ad Stack strategies, new products, process improvements and managing exception 

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Our Approach

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Assess & Pick the Right Processes for automation

Simple rule of thumb is to apply the rule of 5 on the process which is - no more than five decisions made, no more than 5 applications used & no more than 500 clicks performed to complete the process

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Pick the right technology framework

Since the automation will be business driven, a friendly and easy to use UI like Visio + Excel Macro simple programming can be used to drive easy adoption (E.g Uipath, BluePrism etc.)

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Prepare to Manage exceptions

Human cognition takes time to be replaced. We provide human in loop to handle all business exception and reinforce learning into automation by setting key metrics to measure workforce productivity, exception and error rate and finally digital workers performance & analytics


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Upskill resources

Off-load your busy, repetitive & voluminous onshore/offshore work to automation. Train and use knowledge workers to spend more time on customer success related activities to improve business outcomes

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Enable True Digital operations
Speed up the decision making by feeding actionable insights to automation across varied Channel. Ensure to establish tamper-proof audit trails and 360-degree visibility of the automation in action by enabling all digital records Designing an automated workflows to indicate failure using Automated Alerts for humans to fix and feed automation
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Our Expertise

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AIWA questions the status quo for a fresh outlook to drive even higher efficiency and scale. AIWA is built to support both the agencies and publishers for the below advertising operations using process bots like campaign monitoring bots, actualization & reconcile bots, delivery reporting bots etc.

  • Direct Ad Operations
  • Programmatic Operations
  • Performance Management
  • Reporting, Billing & Reconcilation
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RELATED OFFERING

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CAMPAIGNS

Stand out with your brand in a dynamic and competitive market environment using highly targeted digital paid campaigns that deliver incredible brand value, speed, influence, impact, and revenue uplift

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BRANDING

Convey the story with a collection of phenomenal brand ideas translating to value propositions, increase brand awareness and drive new businesses

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MEDIA MANAGEMENT

Providing transparency with a timely audit on media spend across channels and its ROI drives authentic value to any marketer, integrating with all agency and third-party research data systems, and making it real-time moves the needle far...

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AIWA ROI

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Off-load your busy, repetitive & voluminous onshore/offshore work to AIWA and gain a minimum of 1.5x ROI in less than 6 months.

"Make a wise investment"

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Disrupt standardized Ad Ops management processes using AIWA’s framework. Find out how. Contact us!