AIWA

Ad Ops Integrated Workflow Assistant: Transform your traditional Ad Ops landscape to drive greater efficiency and scale to your business using an AI-driven integrated automation framework

Deep thought

Allowing Virtual workers (BOTS) along with humans to run your Ad Ops can result in phenomenal increase in ROI while also enhancing outcome quality and greater customer success at an optimised cost

Trending

Highly-efficient infrastructure operations support to improve engineering productivity and reduce ef

Case Study

The Network Operations Center team helped the client to improve productivity by 93%

Case Study

Automation Led Operations

Automate Ad/Campaign creation, implementation, monitoring, billing and reconciliation processes for consistent, accurate and faster time to market deliveries

Quality at Scale

Enhance brand experience by standardizing, optimizing, monitoring and automating ad quality assurance to deliver high quality brand approved ad content

Consistent Throughput

Ability to interact with your tech stack and replicate consistent and predictable human actions on Ad Ops tasks to reduce costs and increase efficiency

Faster Turnaround

Automate repetitive, voluminous operational and analytical tasks using RPA for fast and accurate responses to customers and enhanced customer experience

Competition Insight

Benchmark, evolve and maximize your spending across right channels using real-time business analytics and by gaining insights into competitor ad strategies and performance using AI/ML tools

Time for Innovation

Use employee time efficiently in performing high value tasks by enabling innovation across Ad Stack strategies, new products, process improvements and managing exception

Our Approach

Assess & Pick the Right Processes for automation

Simple rule of thumb is to apply the rule of 5 on the process which is - no more than five decisions made, no more than 5 applications used & no more than 500 clicks performed to complete the process

Pick the right technology framework

Since the automation will be business driven, a friendly and easy to use UI like Visio + Excel Macro simple programming can be used to drive easy adoption (E.g Uipath, BluePrism etc.)

Prepare to Manage exceptions

Human cognition takes time to be replaced. iOPEX provide human in loop to handle all business exception and reinforce learning into automation by setting key metrics to measure workforce productivity, exception and error rate and finally digital workers performance & analytics

Upskill resources

Off-load your busy, repetitive & voluminous onshore/offshore work to automation. Train and use knowledge workers to spend more time on customer success related activities to improve business outcomes

Enable True Digital operations

Speed up the decision-making by feeding actionable insights to automation across varied channels. Ensure to establish tamper-proof audit trails and 360-degree visibility of the automation in action by enabling all digital records, designing automated workflows to indicate failure using Automated Alerts for humans to fix and feed automation

Aiwa - Ad Ops Integrated Workflow Assistant

Our Expertise

AIWA questions the status quo for a fresh outlook to drive even higher efficiency and scale. AIWA is built to support both the agencies and publishers for the below advertising operations using process bots like campaign monitoring bots, actualization & reconcile bots, delivery reporting bots etc.