iMedia | iOPEX Technologies

imedia lens - Continuously measures ad-investments and improves ROI

iMediaLens enables marketers to unravel the source of truth from digital ad-spend metrics across different digital investment channels. With ample ways to connect with consumers, the marketers need a companion to rely and lean on to constantly explore the right path to purchase and increase customer growth, revenue maximization and sustain.

FEATURES

Compare key digital metrics like impression, clicks & visits against true business metrics like calls, order and revenue to map media contribution to revenue.
Maps different channels to identify the right ones to increase awareness and acquisition.
Helps to build different models and hypothesis to constantly re-evaluate the optimal path for reach and acquisition.
Segregate sites and networks to drive high view ability, clicks with optimal CPM.
Derive different campaign optimization steps based on ROI across channel, region, DOW, ad-size, platform and stream of advertising.
Setup business rules and alert to continuously measure peaks and valley on the ROI.
Manage and automate campaign change via direct ad-server integration and reduce change management cycle time.

Data sources			File formats			Open Interface
Ad-server	Ad-tech logs	3rd party servers	CSV	Excel	JSON/XML	Email	Storages (FTP, Google)	APIs

icheck Ads - Automates creative QA & safe guards brand experience in the user’s eyes

iCheckAds quality assures and provide compliance on IAB standards, high-quality for a great brand experience and clean for user safety for all the ads served via programmatic or direct campaigns.

FEATURES

Identification of interstitial ads, pop-ups, auto-expand, auto-scroll, auto play sound to improve user experience.
Avoid latent ads that slows down loading speed and affect the user’s experience resulting in poor content monetization.
Detect auto-redirects, data leakages via pixel drops for consumer safety and publisher/ad-tech reputation.
Flexibility to configure QA settings across various geo proxies to measure user experience across different geography
Auto detect brand damaging ads using proven Google Vision API and drive brand safety awareness.
Reduce cycle time to launch campaign by tracking down issues and letting stakeholders to be on the same page with instant notification and instructions on how to act.

Peace of Mind		Creative Agnostic			Open Interface
Publishers	Ad-tech	Display	Mobile	Video	Email	Storages (FTP, Google)	APIs

imedia place - Streamlines your order to cash workflow for the premium direct ad-sales

iMediaplace provides a scalable platform for publishers and affiliate networks to enable the premium inventory sales to brands at scale, enabling sales team focus on selling instead of managing a process. The entire workflow of order to cash is seamlessly managed in an ad-server agnostic framework interfacing sales, ad operations and revenue management teams.

FEATURES

Aggregate your inventory along with first party audience details, standardize into a product catalog for sales team to easily sell.
Manage inventory, pricing, discounts in a simple interface for scale
Automate the double entry process in CRM and ad-server allowing ad operations team spend a lot of time on optimizing campaign and reduce the campaign launch cycle time with great accuracy.
Detect latent ads, auto-redirects, data leakages via pixel drops for consumer safety and publisher/ad-tech reputation.
Auto import third party data for easy reconciliation and invoice generation