Unravel the source of truth from digital ad-spend metrics across all your channels and establish real-time business analytics to maximize you spend across right channels with consistent ROIs
Step-by-step data integration strategy to bring in data from all the digital investment channels at the right frequencies. Identify ‘what to measure’ by defining the right measurement KPIs based on business priorities in each maturity stage
Gain insights into competitor ad strategies and performance across various digital investment channels. Compare competitor insights with the brands' own internal spend data from all channels to benchmark, evolve and reinforce spend strategy
Measure contribution of media spend to the sales conversions or demand generation Build ROI attribution models that consider the spends from other internal and external business functions
Identify the right investment channels for awareness and acquisition and then optimize yields across those channels
Establish the right media spend assurance practice structure that brings in operational process standardization and monitoring mechanisms to act upon real time decisions